Joel Randriamalala.
Vision, acquisition, execution.
Founder of Aurysse, Joel has spent over 16 years helping companies with digital growth, paid acquisition and operational structuring. His career combines media buying, leadership, project creation and team building in Madagascar.
Positioning
Build profitable systems, structure teams, and turn growth into a repeatable engine.
His core expertise is performance marketing, but his distinctive edge is going beyond campaigns: organisation, process, management and execution discipline.
This combination shapes the Aurysse vision: exceptional talent, well managed, in a framework that is truly results-oriented.
Expertise built on performance
A rare profile: an acquisition expert capable of both managing advertising performance, orchestrating data and building organisations that last.
Senior media buying
Advanced management of multi-platform campaigns with a culture of ROAS, testing and scaling.
Data-driven management
Tracking, analytics, business KPIs and budget allocation focused on profitability.
Team builder
Structuring talent, business units and processes to scale execution.
Project vision
Creator of initiatives like Olona Talents and execution of high local-impact projects.
Career highlights
A consistent progression: from operational digital marketing to performance, then from performance to building teams and structuring organisations.
Managing Director, Ads Manager & Head of Acquisition
Development of Regard Beauty SARL and acquisition management for several premium and luxury e-commerce brands.
- Scaled from 1 to +200 team members in 24 months
- Structured key business units: logistics, customer service, digital marketing, design, legal, accounting
- Multi-platform campaign management with omnichannel logic
Senior Digital Marketing Consultant, Olona Madagascar
Design and management of Olona Talents, an AI-powered CV platform and talent search engine dedicated to Malagasy recruitment.
- Created the positioning, business model and acquisition strategy
- Developed visibility, partnerships and the digital ecosystem
- Managed marketing, UX/UI and service upgrades
Digital consulting, web marketing and social media
Supported companies, agencies and projects on SEO, visibility, paid campaigns and digital transformation.
- Hundreds of sites, brands and challenges addressed
- Strong culture of SEO, SEA, SMO, content, automation and reporting
- Experience built in the field, both freelance and in-house
Tools, channels and mastered domains
Selected brand references
What this brings to Aurysse
A credible promise, because it is backed by experience.
This page does not just present a CV. It shows why Aurysse can promise a high level of excellence in selection, management and performance.
Frequently asked questions
Talk directly with the founder
If your need is demanding, the first conversation can be directly with Joel Randriamalala.
Schedule a call